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And while he had no connections in music at the time, Seymour says he knew he wanted music to be part of Sweet Chick's DNA from day one, even making a "hundred phone calls" to get Raekwon the Chef to perform for its epic first anniversary party.
Now, Nas is paying homage to his father, and New York's musical legacy, with a jazz-themed private dining room at Sweet Chick Queens.And as Seymour points out, Nas' hands-on mentality has been instrumental in keeping that momentum going."The best part of working with Nas is that it really has become just a friendship. In the early days, we looked around and we saw everybody from every background, every gender, anything you could think of. And with the Queens location, the rapper will not only return to his roots, but also bring those roots onto a national, if not global, stage.You can get a celebrity partner and never see that celebrity, or that celebrity doesn't necessarily care about the brand," says Seymour. "It's like there's no limit to the reach that Sweet Chick has," Nas asserts.Join Mc Donald’s, Mattel, Disney, P&G and many others that have connected with their audiences by advertising through us.With our wide range of platforms, our brand-safe ad buying solutions and our massive (115M ) targeted and engaged audience, we‘re certain that we’re the right partner for you!