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It differs from personal selling in that the message is non-personal, i.e., not directed to a particular individual.

including traditional media such as newspapers, magazines, television, radio, outdoor advertising or direct mail; and new media such as search results, blogs, social media, websites or text messages.

An idea that was effective a generation ago would fall flat, stale, and unprofitable if presented to the public today.

Not that the idea of today is always better than the older idea, but it is different – it hits the present taste." As the economy expanded across the world during the 19th century, advertising grew alongside.

Lost and found advertising on papyrus was common in ancient Greece and ancient Rome.

In June 1836, French newspaper La Presse was the first to include paid advertising in its pages, allowing it to lower its price, extend its readership and increase its profitability and the formula was soon copied by all titles. Palmer established the roots of the modern day advertising agency in Philadelphia.The tradition of wall painting can be traced back to Indian rock art paintings that date back to 4000 BC.In ancient China, the earliest advertising known was oral, as recorded in the Classic of Poetry (11th to 7th centuries BC) of bamboo flutes played to sell confectionery.Advertisement usually takes in the form of calligraphic signboards and inked papers.A copper printing plate dated back to the Song dynasty used to print posters in the form of a square sheet of paper with a rabbit logo with "Jinan Liu's Fine Needle Shop" and "We buy high-quality steel rods and make fine-quality needles, to be ready for use at home in no time" written above and below In Europe, as the towns and cities of the Middle Ages began to grow, and the general population was unable to read, instead of signs that read "cobbler", "miller", "tailor", or "blacksmith", images associated with their trade would be used such as a boot, a suit, a hat, a clock, a diamond, a horse shoe, a candle or even a bag of flour.

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