Psychology behind dating websites

The psychology of your website design can be a boon to its overall performance.

Experienced website designers will have a grasp of the visual concepts that appeal to customers, but it’s helpful to plan your website with an understanding of what psychological cues will enhance brand messaging.

With 65% of American adults using social networking websites, people like to see and hear what others have to say about a brand.

Display positive testimonials, comments, social shares, likes and re-tweets on your website to add incentive for customers to trust your brand.

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But can love really be found by crunching numbers in a computer?

The psychology of Color Theory makes it easier for customers to read your website’s pages as well.

You can use varying shades of color to signify transition or apply the 60-30-10 rule to distribute primary, secondary and accent colors in ways that will unify, create interest and refine your overall website design.

These algorithms take personal information, such as your interests, and push the data through a computer to calculate a couple’s degree of compatibility (or lack of).

Services like Gene Partner offer DNA tests to check for genetic compatibility, while Ok Cupid’s matching algorithm is powered by a user-generated personality test.

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